Establishing a solid online presence for your business is non-negotiable, but how you build that presence matters just as much as the content you put on it. Many New Zealand small businesses head to platforms like Wix, Squarespace, or WordPress because they make it easy to launch. However, they also make it remarkably easy to fall behind.
The trade-off for that "instant" setup is often a site weighed down by bloated code and monthly plugin costs. Even worse, you usually end up with a template that looks like every other business on the street.
The real kicker is performance. Google’s research shows that as page load times increase from one to three seconds, the probability of a visitor bouncing rises by 32%. If your site takes five seconds to load, you have likely lost more than half your visitors before they have even read your first sentence. Custom-coded static sites routinely load in under a second, ensuring you actually keep the traffic you worked so hard to get.